Christian is a passionate advocate for our industry's power to shape a better world, stating: "Communication is the only business that can change both advertisers’ agenda and consumer behaviours. In a positive way. The ACT Care Awards have celebrated this role since they were created 18 years ago by recognising the true value of communication shaping the world to a slightly better place. Having partnered with ACT Responsible for several years, I am honoured to be the Godfather of the awards”.
Proud to continue our lasting partnership with ACT Responsible and host the awards at EACA Effie Day on 10 December. See you in Brussels to celebrate creativity for good!

