4A’s StratFest 2021

Since the start of the pandemic, the world has been undergoing seismic event.

Consumer journeys have been reinvented, behaviours and habits have changed, and some even remain to be seen.

As brands find themselves in uncharted territories it will be the role of the planner to help them pivot from short-term survival to long term reinvention as they rebuild their foundation and create new connections with consumers.

So what’s the road to get there?

The StratFest 2021 will explore how strategists will map the new consumer landscape to help create meaningful and valued brands for the future.