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Ad Age Custom Webcast
December 8, 2016 @ 11:00 am - 1:00 pm
Just listening to social media is not enough anymore, you need to now have Social Intelligence. Most businesses understand the importance of social media in their marketing, customer service and sales efforts, however, they still struggle to capture and analyze all the rich information and insights that the massive social data landscape provides. But, even with all this data at your fingertips, what can you do with it?
In this webinar, Synthesio’s Director of Marketing, Greg Roth, and a Fortune 500 Social Listening customer, will discuss the current landscape of the Social Listening industry, and how it is evolving from Social Listening to Social Intelligence, to help brands get ahead of the game and stay there – with the right measurement strategies and technologies. Hear how a major global brand has moved past Social Listening, to implementing a successful Social Intelligence program, giving them a highly competitive edge in all facets of their marketing, PR and customer service programs.
Learn from Social Intelligence experts:
- Benchmarking brand health
- Tracking sponsorship performance
- Connect your social efforts to business impact
- Discover valuable demographic information about your audience and customers
- Move beyond Social Listening to a Social Intelligence program that scales
- Develop a Social Intelligence Ecosystem
If you can’t make it, the deck and recording will be sent out to all registrants after the webinar.
Director of Marketing
Greg Roth, Synthesio’s Director of Marketing, is a pioneer in the social SaaS space, having spent the last ten years educating brands and agencies on strategic best practices and the power of data-driven digital marketing. Greg provides strategy and execution across multiple facets of Synthesio’s marketing machine, while driving development of sales acceleration, product education, and digital content deliverables.
Worldwide Social Team Lead, Small Business Group
Geoffrey is the global social point-person for Intuit’s QuickBooks team, and is responsible for the organization’s social listening and reporting technology and strategy.
*Speakers are subject to change
Register now at http://ow.ly/COZo306TiBa