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Advertising Through Influencers and Its Impact on Consumers

June 9, 2023 @ 9:30 am 1:00 pm

On June 9, the European Economic and Social Committee will host a captivating event focused on exploring the world of influencer marketing and its far-reaching impact on consumer behavior. Collaborating with prominent organizations including the European Regulators Group for Audiovisual Media Services, the European Advertising Standards Alliance, the World Federation of Advertisers, the European Consumer Organization, and the European Association of Communications Agencies, this event aims to unravel the growing power of social media influencers and its implications for consumer decision-making.

Interpretations in Spanish, French, Italian, and English will be available. By examining the impact of influencer advertising, industry experts seek to address concerns such as the influencers’ responsibilities and the new EU regulation. With the participation of key stakeholders and regulatory bodies, this event endeavors to foster an inclusive dialogue that promotes responsible and ethical advertising practices in the digital era.

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