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Adweek Webinar

December 6, 2016 @ 1:00 pm - 1:50 pm

You want to market to real people, not devices or channels or cookies. Marketing at the level of people improves both relevance and results, and also opens up new possibilities for greater omnichannel applications and precision. So how do you get started?

Get real-world examples of how leading brands are operationalizing a people-based approach, and the benefits of doing so at scale. You will learn:

  • The fundamentals of people-based marketing—and why identity resolution is key
  • What you need to get started, and how to overcome common roadblocks
  • Beginner and advanced use cases for people-based targeting, measurement and personalization
Darci Grum
Director of Digital Strategy and Partner Marketing
Sears Holdings Corporation

Darci works in marketing and e-commerce strategy and partner relations at Sears Holidings (including Sears, Kmart, Kenmore, Craftsman and other properties).

Tina Arantes
Sr. Product Manager

Tina oversees product strategy and development for the IdentityLink product for marketers at LiveRamp

Sign up now at http://ow.ly/tl4X306Tf1M

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