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EACA, IAB Europe, WFA, CIMM & egta International Knowledge Exchange on Audience Measurement
November 30 @ 4:00 pm – 6:00 pm
The International Knowledge Exchange provides an opportunity for the international media and advertising industries to share insights about the latest measurement innovations, initiatives and solutions in the US and European markets during twice-yearly programmed events. Curated by the teams at CIMM, egta, EACA, IAB Europe and WFA, the Exchange will help to stimulate collaboration and better understanding in an increasingly international, interconnected marketplace.