EACA Chats: Greenwashing Regulation w/ DG Environment European Commission
May 31 @ 3:00 pm – 4:00 pm
Join us for on a new edition of EACA Chats about the upcoming Green Claims framework together with the European Commission to better understand how Environmental Claims will need to be addressed in the future and what challenges agencies are facing in this regard.
Why is this important to agencies?
So far, Greenwashing has been a common practice in advertising and has not received high scrutiny from a regulatory point of view. This is about to change. In the upcoming years, Greenwashing will be a forbidden practice, with brands and agencies likely to face legal proceedings and financial penalties in case of non-compliance. In this context, understanding what the new rules entail and how to comply with them will be paramount for agencies in the months to come. To support you in this task is what we at EACA aim for.
What is the legislator trying to achieve?
Products placed and services offered on the EU market are gaining increased scrutiny from both consumers and the regulators regarding their environmental footprint. Consumers want to make informed choices about their purchases and the EU legislator is implementing regulation which aims to ensure that marketing claims are consistent with the environmental impact of goods and services. To this end, regulators are working on regulating environmental claims in advertising by requiring agencies and brands to substantiate marketing messages as well as to demonstrate the environmental-friendly components of the products and services they provide to justify these claims.
Speakers for the European Commission:
- Malgorzata Golebiewska, Team Leader Environmental Footprint, DG Environment – European Commission
- Eva Funcken, Environmental Footprint Team, DG Environment – European Commission
Speakers on behalf of EACA:
- Alexis Bley, Public Affairs Manager, European Association of Communications Agencies (EACA)
- Arianna Boccialone, Public Affairs Assistant, European Association of Communications Agencies (EACA)
This event is exclusive for EACA members.