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June 21, 2018

With a focus on the impact of creativity, this half-day programme, curated by the Effectiveness Partnership and supported by the EACA, unites agency leaders and global marketers to explore creative ideas that fundamentally drive business performance.
Marketers, strategists, innovators and award-winning creatives will discuss how to develop creative ideas that are in-line with commercial strategy and will share examples of how to unlock the commercial value of creativity.


Salle de Presse
Cannes, France
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