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EGTA (Association of TV and Radio Sales Houses) Marketing and Sales Meeting
October 10, 2019 @ 8:30 am - 4:30 pm
MS – Marketing & Sales Meeting – is one of egta’s four annual events. The title of this conference is “Advanced Television: Is TV’s Future Addressable Advertising, Targeted Audience Segmentation, Data-driven Tools – or All of the Above?”
The focus lies on TV and radio marketing, sales and pricing strategies.
Approximately 200 Directors and Heads of Marketing, Sales and/or Pricing from TV and Radio sales houses from all around Europe will gather to learn from best practices in pricing strategies, data management, and ad sales innovation.
Johan Boserup, Global CEO, Investment, Omnicom Media Group and Chair of EACA’s Media Agencies’ Council will give a presentation on an agency’s point of view on the true meaning of “addressability” both on air and online.