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Euro Effies 2017 Round 2 Judging
June 29, 2017 @ 10:00 am - 5:00 pm
The judging procedure is conducted in two rounds. In each round a selection of around 25-30 senior members from a variety of marketing disciplines aim to evaluate entries based on proof that commercial communications was key to the success of the campaign. The round one jury is different to that of round two.
Finalists’ evaluation of the case is based 80% on effectiveness and 20% on the creative work.
Round 2 takes place over one day in Brussels, during which the Round 2 Jury meets to evaluate the finalists’ cases, including the creative material.
The written content is scored on Campaign Objectives, Communications Strategy, Creative Development and Evidence of Results. The jury is split into two groups with 20 finalists cases allocated to each group.
The judging process is quite lengthy (10am – 5pm) therefore it is important to remember that brevity and clarity in your written case is essential in ensuring that the process runs smoothly.
For more information visit euro-effie.com.