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Euro Effies 2018 Round 1 Judging
June 4, 2018
JUDGING PROCEDURE
The judging procedure is conducted in two rounds to select the most effective cases of the year. In each round a jury of senior industry professionals from a variety of marketing disciplines evaluate entries based on proof that commercial communications was key to the success of the campaign. The round one jury is different to that of round two.
Round 1
Each judge reviews around 15 cases across a range of categories. Judges review the effectiveness of each campaign – only those campaigns which score above the minimum cut-off for Effie finalist eligibility are eligible to go through to Round 2.
The evaluation of the cases is based on effectiveness, according to each entry form and its evidence of results.
The Round 1 selection is about the facts contained in the entry form – the campaign background, business objectives, creative development, media strategy, and, most importantly, the proof found within the results section which shows beyond any reasonable doubt the effectiveness of the choice and use of marketing communications.
Round 1 selection is handled entirely online.
For more information visit euro-effie.com.