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Euro Effies 2018 Round 2 Judging
June 28, 2018 @ 10:00 am - 5:00 pm
The judging procedure is conducted in two rounds to select the most effective cases of the year. In each round a jury of senior industry professionals from a variety of marketing disciplines evaluate entries based on proof that commercial communications was key to the success of the campaign. The round one jury is different to that of round two.
The Jury in Round 2 also evaluates effectiveness, to determine winners from among the finalist cases.
Round 2 takes place in Brussels, during which the Round 2 Jury meets to evaluate the finalists’ cases, including the creative material.
The written content is scored on Challenge, Context & Objectives, Insights & Strategic Idea, Bringing the Idea to Life and Results. The jury reviews all finalist cases by category.
It is important to remember that brevity and clarity in your written case is essential to stand out in Effie judging. Judges are looking for clear, compelling cases that demonstrate the campaign’s effectiveness is meeting challenging goals.
For more information visit euro-effie.com.