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Future TV Advertising Forum London
December 10, 2019 - December 11, 2019
Future TV Advertising Forum London is the premier strategy and thought-leadership event for TV advertising globally. This year they are focused on making TV the best performance media it can be, delivering on short-term objectives as well as long-term brand building, and identifying the conditions needed to make TV the centrepiece of multi-channel marketing, including for direct-to-consumer and other digital-first brands.
The 2019 agenda addresses the anticipated growth in ad-supported streaming including AVOD, and the challenges and opportunities in an increasingly digital video world. The Forum explores ways to improve advertising context and the impact of creative, and looks at non-interruptive advertising innovations. This year, Future TV Advertising Forum London turns its attention to data and privacy management, and how the industry streamlines these functions to underpin regulatory-compliant data sharing and collaboration.