IAB Europe Digital Advertising Effectiveness & Cross-Media Measurement Webinar

For decades, marketers have used traditional channels such as print, radio, TV and outdoor to reach consumers. It’s an accepted fact that digital has disrupted this approach and whilst marketing has become more measurable, the question of what to measure has become increasingly complex. Furthermore, the rapid pace of change has given rise to myriad interpretations and explanations of similar concepts which in turn has resulted in a hugely fragmented language in the industry. A common language would help both those on the buy and sell side of our industry to bring more clarity and comprehension to the measurement ecosystem