NEW ADVERTISING FRONTIERS: from harnessing voice technologies to navigating ‘deepfakes’

There is no question: creativity and innovation travel hand in hand, transforming industries, reshaping our lifestyles, and changing societies at large. Although advertising has always greatly benefited from these two forces, with the widespread use of machine learning and the power of AI, the possibilities to unlock previously untapped potential for creative and effective marketing has grown exponentially. Where do they lead us today, and what are the advertising horizons of tomorrow?

 EASA is delighted to invite its members to a dedicated webinar, which will explore such emerging advertising formats driven by technological innovations, as well as new forms of creativity that merges human and artificial intelligence.  

 Tune in if you want to hear Charlie Cadbury (Say It Now) and Silke Zetzsche (A Million Ads) presenting The Future of Audio Advertising: what value do voice assistants bring?, as well as Richard Norton (Tiny Giant) talking about the rise and roll-out of deep fake in marketing and advertising, Fake It till You Make It: opportunity or problem?