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State Of Pay: The ECommerce Opportunity And How Stakeholders Can Tap Into It
January 25 @ 12:00 pm
With lockdown forcing millions inside, consumers were given no choice but to turn to their screens and shop from the convenience of their own homes. As such, the retail industry is no longer reliant solely on connecting with consumers in brick and mortar stores. Brands now need to rethink their strategies to create powerful experiences with consumers that can convert browsing into sales online.
So what is the eCommerce opportunity in Europe today, how has the pandemic accelerated it and how are media agencies, like GroupM, helping brands to adapt to the future of retail?
In this session, IAB Europe’s Chief Economist, Daniel Knapp will share an overview of the eCommerce opportunity in Europe today. He will then be joined by GroupM and a panel of experts who will dive into how brands are building and adapting their eCommerce strategy, sharing best practices and practical examples.