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The Global TV Group and EGTA: Online Talk Peter Field: Insights On Advertising In Recession
May 26, 2020 @ 3:00 pm - 5:00 pm
The Global TV Group and egta invite you to an Online Talk where Peter Field will summarise the main findings of his study ‘Advertising in Recession’, sharing much-needed insights with all players in the advertising industry.
During this webinar, Peter will touch upon several pertinent questions:
• Why do marketers need to continue investing in brand advertising?
• What is the type of advertising that works best under the current circumstances?
• How can TV and Radio brands equip themselves with the right set of tools and arguments so that they can gain in efficiency when they approach their client base, both the advertisers and agencies?
• How can brands defend their share of voice and seize their market opportunity?
• What does a good “long term strategy” mean in this context of crisis?