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Webinar on Better Ads: lessons from consumer research
September 21, 2017 @ 4:00 pm - 5:00 pm
The Coalition for Better Ads has recently released new standards aimed at improving consumers’ experience with online advertising and reducing ad-blocking. The Better Ads Standards have been based on comprehensive research on consumer preferences on different desktop and mobile web ad formats.
EACA belongs to the Coalition through its membership of EDAA – the European Interactive Digital Advertising Alliance. We share the standards and fully encourage their implementation in the marketplace. We think that it is imperative to find the right balance between consumer experience and agencies’ ability to create and place adverts in today’s online world.
So join us & Jared Bomberg, an attorney with Venable LLP providing counsel to the Coalition for Better Ads to learn more about the Better Ads Standards and the opportunities for agencies to promote their adoption in the marketplace!
Please note that the webinar is limited to either direct or indirect members of EACA. The webinar will be recorded.