72% of men and women agree advertising perpetuates outdated stereotypes and fails to reflect the world around us. Meanwhile, progressive ads are 25% more effective. There is a moral and economic case for brands to do more.

Join the World Federation of Advertisers (WFA) for this one-hour webinar with Diageo to discover how to develop brand content free from outdated gender stereotypes from two top industry thought-leaders.

Grainne Wafer, Global Brand Director Baileys, and Andrew Georghegan, Global Head of Consumer Planning, Diageo, will share with WFA and EACA members practical tips on how to help marketing and creative teams ask the right questions when developing creative brand work.

They will exemplify the dos and don’ts using past examples of ads where their company got things right and talk candidly about where things could have been better.