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5:30 pm

WARC Webinar: Rory Sutherland on the effectiveness of the irrational

September 10, 2019 @ 5:30 pm - 6:30 pm

  "To be brilliant, you have to be irrational". Hear Rory Sutherland (Vice Chairman, Ogilvy UK) share his rules of 'Alchemy' or the surprising power of ideas that don't make sense. He'll cover: - The rules of Alchemy when cracking the human code - Why humans have evolved to behave in illogical ways with the […]

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