Help Shape the Future of Pitching: Take the Cost of Pitching Survey

Every pitch comes at a cost: time, money, and energy. But how much is too much? The industry is at a tipping point, and the only way forward is to put numbers behind the narrative. With your help, we’ll compile the data needed to drive informed advocacy and reshape the industry.

We’re inviting senior business leaders in agencies to collaborate with their commercial, financial, or business leads to complete our Cost of Pitching Survey by 17 February 2025. We are seeking input from professionals in roles such as C-Level executives (CEO, CIO, CMO, CFO, etc.), Presidents, Vice Presidents, SVPs, EVPs, Directors/Supervisors, Department Heads/Group Managers, or Associates. The data you provide will remain completely anonymous and will contribute to a comprehensive industry report, developed in partnership with Kantar, to advocate for meaningful improvements in the pitching process

The survey takes approximately 20 minutes to complete and includes questions about:

The value of secured pitches
The number and cost of pitches in 2024
Resource allocation