Campaigns entered into the IMC European Awards should be the highest winning campaign in any national category. If there is no Gold winner, then the Silver winner should be considered and if no Silver, then the selection passes to Bronze. The eligible judged campaign must initially be entered into the same European category as it was in the national competition and only in case there is no equivalent, is allowed to enter in the closest related category. The campaign may then also be entered in multiple categories but must be written appropriately each time to reflect the category’s particular emphasis (see ‘emphasis note’ below each category description’). Member countries are Austria, Czech Republic, Germany, Greece, Ireland, Italy, Spain, United Kingdom, and the Netherlands.

Agencies are responsible for registering and uploading their case(s) but must have the approval of the country organisation.

Advertising companies and agencies may enter more than one campaign.

Campaigns must have run in one IMCC member country between the eligibility window.

An ‘entry’ means one case with one choice of category. Should you enter the same case in three categories, this represents three entries and therefore three entry fees.

Every entry is liable to pay an entry fee. Should the entry fee not be paid by the agreed deadline the case will automatically be disqualified. Entries can be paid by credit card or by bank transfer.