IMCC Europe


The Integrated Marketing Communications Council (IMCC) represents the European standard of brand activation and integrated marketing communication. Our ongoing mission is to celebrate the very best work in each market and to strengthen our international network so we may share our award winning insights, creativity and knowledge.

A word from the Chairman


Peter Kerr, Executive Chairman MRM & Board Director IPM

"I am honoured and delighted to accept the role of Chairman of the IMCC. I am very fortunate to have an exceptional Board and secretariat who share the view that the IMC can play a more prominent role in shaping and supporting individual member organisation and raising the profile of our particular marketing expertise across Europe."

Peter's career in Promotional Marketing goes back to the early 80's, has a rare combination of experience having spent time working within client and agency organisations before establishing MRM on of the UK’s most successful Promotional Management companies where he now holds the role of Executive Chairman. Peter joined the IPM Board in 1997 and in 2019 was recognised with the IPM’s only ever “lifetime Achievement award.” Peter has been a panel judge for the IMC awards as well as being an IPM Awards panel chairman. In addition Peter was instrumental in the development the COGS Awards which recognises excellence and innovation within the service sector which supports the Promotional Marketing Industry.