Events

How is AI shaping the way consumers search for information, and what does it mean for brands?

This exclusive, invitation-only briefing brings together the brightest minds in marketing, procurement, and agency leadership.

WFA Global Marketer Week 2026 is heading to Stockholm from April 21 to 24.

Register here Advertising often portrays men in narrow ways – stoic, expressionless, or even absent. In this session, Samira Brophy, Senior Director at Ipsos, will share evidence of the societal and business impact of these portrayals and explore what more expansive depictions of men and male relationships can achieve. In this session, you'll learn: • […]

Join us for a panel discussion focused on the Agency Value Model guidance paper. We will continue the important conversation about how we price our services and add value for clients.

Join our Breakfast in Cannes in partnership with Kantar on 24th June 2026 from 8.30 to 10.15 am CET at Little Black Book & Friends Beach.

Following the busy Cannes week and ahead of the summer break, we're inviting our community to an online All-hands meeting.

The EACA team is currently working on several public affairs guidelines for members, scheduled for release by the end of August.

Register here Are you overlooking an audience worth 5.7 trillion euros? Consumers aged 50+ are a major commercial opportunity, yet they're still overlooked or misrepresented in much of today's marketing. Building on IPSOS' findings first shared at the EACA Spring Summit in Lisbon, this session goes further, exploring how brands can rethink their approach to the 50+ audience and unlock its growth […]

Register here The Empowering Consumers for the Green Transition Directive (ECGT) is reshaping how brands communicate on sustainability. In this session, DG JUST will walk members through the key ECGT provisions under the Unfair Commercial Practices Directive and the Consumer Rights Directive, covering environmental claims, consumer information on durability, reparability and guarantees, and the new GARAN label and EU guarantee notice. The […]