Media Auditing Report

Media Auditing Report

audit

In 2017, EACA published a report on “Auditing: Contract Compliance & Media Benchmarking – Rebuilding Trust”.

It outlines the challenges in media auditing practices, such as data confidentiality, professional standards and potential conflicts of interest.

Agencies suggested 3 key requirements for improvement that are outlined in the report plus 3 key steps to help create a trusted environment.

EACA’s Media Auditing Task Force was relaunched in 2020, picking up the thread and working together to produce and align a set of best-practice guidelines, processes and behaviour in relation to media benchmarking and contract compliance auditing.

The task force is led by its spokesperson Nicolas Grand from Omnicom Media Group.

Related documents

EACA