In 2017, EACA published a report on “Auditing: Contract Compliance & Media Benchmarking – Rebuilding Trust”.

It outlines the challenges in media auditing practices, such as data confidentiality, professional standards and potential conflicts of interest.

Agencies suggested 3 key requirements for improvement that are outlined in the report plus 3 key steps to help create a trusted environment.

EACA’s Media Auditing Task Force was relaunched in 2020, picking up the thread and working together to produce and align a set of best-practice guidelines, processes and behaviour in relation to media benchmarking and contract compliance auditing.

The task force is led by its spokesperson Nicolas Grand from Omnicom Media Group.