Industry

INDUSTRY

We provide useful information to agencies, members, policy stakeholders and anyone interested in the industry. Whether you are looking for industry market trends, current industry initiatives, information on self-regulation or some useful industry links, you can find it all here.

Advertising Europe

Advertising Europe’ brings together experts, EU bubble actors and EACA members for 30-minute conversations on topics which define the industry. Not your usual talks!

Diversity, Equity and Inclusion

EACA has its own high-level Diversity, Equity & Inclusion Task Force, comprising National Associations and Corporate Members from across Europe.

EACA Chats

Bringing together both the Exclusive Speaker Sessions and the Community Chats, EACA Chats is an umbrella term for inspiring presentations delivered by industry experts.

Education

EACA is committed to training the advertising professionals of the future, whether they have just finished their studies or they have been in the industry for a while.

Media Auditing

EACA’s Media Auditing Task Force works to produce and align a set of best-practice guidelines, processes and behaviour in relation to media benchmarking and contract compliance auditing.

Media Quality

Media quality is an ever-expanding topic that pertains to brand safety, brand suitability, viewability, user experience and advertising fraud, across established and new channels

Pitching

A pitch is how an advertising agency proposes marketing ideas for a brand, product or service to a prospective client. Pitching is a vital part of the communications industry

Self-Regulation

Self-regulation in the advertising sector is the recognition that the advertising industry (advertisers, agencies and the media) complies with a set of ethical rules.

Sustainability

Sustainability is high up on almost everyone’s agenda this year, with more and more clients becoming aware of the importance of sustainability in their list of values.

VoxComm

VoxComm is the new global voice for agencies, championing the value that agencies bring to their clients as turbo boosters for growth


Tamara Daltroff
Director General

If you have any questions, comments or suggestions on other areas you would like us to cover, do not hesitate to reach out to tamara.daltroff@eaca.eu.

EACA