EACA’s “She is a Keeper” Playbook

The European Association of Communications Agencies (EACA) proudly announces the release of She is a Keeper, a playbook by the EACA Diversity, Equity, and Inclusion Task Force. This new resource gathers 35 successful policies and best practices from EACA members across countries and corporations designed to retain women in the industry and enhance their careers.

Addressing the critical issue of women leaving the advertising industry at different career stages, She is a Keeper offers actionable solutions to support them during critical moments in their professional lives. Explore these initiatives to boost talent retention, empower women in your organization, and draw inspiration from European insights for local impact.

We warmly invite you to discover the release and share it with your teams!