The Global DEI Census 2023


From March 15 to April 15 2023, the marketing industry is once again coming together to support the Global DEI Census, the first and only independent global survey of its kind. After a first successful census in 2021, this new edition will shade some light on the evolution of how individuals perceive inclusion and discrimination in our field. The results will be a roadmap to tackle these matters in groups like WFA’s DEI task force, in which EACA is also participating.

The initiative represents the biggest ever global cross-country collaboration between WFA, VoxComm, EACA, Campaign, Kantar, Advertising Week, Cannes Lions, Effie Worldwide, IAA, Global Web Index (GWI) as well as major global companies including L’Oréal, Phillips and Danone and agency groups. The participating EACA members in this edition are the European markets Finland, Greece, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Slovenia, Sweden and Turkey and the agency holding groups WPP, McCann, Havas and dentsu.

Make your voice be heard in the #GlobalDEICensus2023 now!

Hearing your views will be a critical step to making our sector more diverse and inclusive. This is vital because many industry efforts have been strained or delayed by the unique pressures of the pandemic, to such a point that, in 2021, one in seven people working in marketing said they would likely leave their company or the industry.