Media Auditing
EACA’s Media Auditing Task Force was relaunched in 2020, picking up the thread and working together to produce and align a set of best-practice guidelines, processes and behaviour in relation to media benchmarking and contract compliance auditing. The task force is led by its spokesperson Mark Gallagher from Omnicom Media Group.
The EACA’s updated Global Third-Party Media Consultancy & Auditing Guidelines are now available!
Backed by all six major global agency networks – GroupM, Omnicom Media Group, Publicis, IPG Mediabrands, Dentsu, and Havas – this powerful new edition lays out a clear, best-practice framework for advertisers and agencies to navigate third-party media audits with confidence.
What’s new?
- Refreshed to reflect today’s fast-evolving auditing landscape
- Includes insights on recent acquisitions and expanded services
- Reviewed by 8 expert third-party consultants and auditors
PREVIOUS INITIATIVES
Media Auditing Guidelines
Media Auditing Report
TASK FORCE MEMBERS
Alex Willats | Global Head of Investment Management | GroupM |
Anna Arcarons Carbonell | Global Media Relationship Manager | Havas Media |
Aurélie Tatard | Executive Director Global Investments | Havas Media |
Balazs Kaposi | Managing Director, Investment & Accountability | Publicis Media |
Ben Angove | President, Amplifi EMEA & CSO, Amplifi Global | Dentsu |
Helen Price | Global Chief Investment Officer | Wavemaker |
Johan Boserup | Global CEO, Investment | Omnicom Media Group |
Laurine Gambino | Global Head of Investment | Havas Media |
Mark Gallagher | Executive VP, Global Investment | Omnicom Media Group |
Markus Hedin | Business Director, Global Investment | Omnicom Media Group |
Sally Brooks | Global Business Development Director, Investment | Omnicom Media Group |
Samuel Maddison | Group Growth Director, Global Value | MAGNA Global |
Scott Smith | Global Commercial Director | GroupM |
Susanne Wallraff | Managing Director Commercial Partnerships & Investment EMEA | Publicis Media |
Tristan Garcia | Managing Director, Growth & Operations | MAGNA Global |
Warren Cazin | Global Head of Investment, Starcom & Spark | Publicis Media |