Media Auditing

EACA’s Media Auditing Task Force was relaunched in 2020, picking up the thread and working together to produce and align a set of best-practice guidelines, processes and behaviour in relation to media benchmarking and contract compliance auditing. The task force is led by its spokesperson Mark Gallagher from Omnicom Media Group.

The EACA’s updated Global Third-Party Media Consultancy & Auditing Guidelines are now available!

Backed by all six major global agency networks – GroupM, Omnicom Media Group, Publicis, IPG Mediabrands, Dentsu, and Havas – this powerful new edition lays out a clear, best-practice framework for advertisers and agencies to navigate third-party media audits with confidence.

What’s new?

• Refreshed to reflect today’s fast-evolving auditing landscape
• Includes insights on recent acquisitions and expanded services
• Reviewed by 8 expert third-party consultants and auditors

Alex Willats	Global Head of Investment Management	GroupM
Anna Arcarons Carbonell	Global Media Relationship Manager	Havas Media
Aurélie Tatard	Executive Director Global Investments	Havas Media
Balazs Kaposi	Managing Director, Investment & Accountability	Publicis Media
Ben Angove	President, Amplifi EMEA & CSO, Amplifi Global	Dentsu
Helen Price	Global Chief Investment Officer	Wavemaker
Johan Boserup	Global CEO, Investment	Omnicom Media Group
Laurine Gambino	Global Head of Investment	Havas Media
Mark Gallagher	Executive VP, Global Investment	Omnicom Media Group
Markus Hedin	Business Director, Global Investment	Omnicom Media Group
Sally Brooks	Global Business Development Director, Investment	Omnicom Media Group
Samuel Maddison	Group Growth Director, Global Value	MAGNA Global
Scott Smith	Global Commercial Director	GroupM
Susanne Wallraff	Managing Director Commercial Partnerships & Investment EMEA	Publicis Media
Tristan Garcia	Managing Director, Growth & Operations	MAGNA Global
Warren Cazin	Global Head of Investment, Starcom & Spark	Publicis Media