Media Auditing

Media Auditing


EACA’s Media Auditing Task Force was relaunched in 2020, picking up the thread and working together to produce and align a set of best-practice guidelines, processes and behaviour in relation to media benchmarking and contract compliance auditing. The task force is led by its spokesperson Mark Gallagher from Omnicom Media Group.

The EACA’s updated Global Third-Party Media Consultancy & Auditing Guidelines are now available!

Backed by all six major global agency networks – GroupM, Omnicom Media Group, Publicis, IPG Mediabrands, Dentsu, and Havas – this powerful new edition lays out a clear, best-practice framework for advertisers and agencies to navigate third-party media audits with confidence.

What’s new?

  • Refreshed to reflect today’s fast-evolving auditing landscape
  • Includes insights on recent acquisitions and expanded services
  • Reviewed by 8 expert third-party consultants and auditors

PREVIOUS INITIATIVES

Media Auditing Guidelines
Media Auditing Report

TASK FORCE MEMBERS

Alex WillatsGlobal Head of Investment ManagementGroupM
Anna Arcarons Carbonell Global Media Relationship ManagerHavas Media
Aurélie TatardExecutive Director Global InvestmentsHavas Media
Balazs KaposiManaging Director, Investment & AccountabilityPublicis Media
Ben AngovePresident, Amplifi EMEA & CSO, Amplifi GlobalDentsu
Helen PriceGlobal Chief Investment OfficerWavemaker
Johan BoserupGlobal CEO, InvestmentOmnicom Media Group
Laurine GambinoGlobal Head of InvestmentHavas Media
Mark GallagherExecutive VP, Global InvestmentOmnicom Media Group
Markus HedinBusiness Director, Global InvestmentOmnicom Media Group
Sally BrooksGlobal Business Development Director, InvestmentOmnicom Media Group
Samuel MaddisonGroup Growth Director, Global ValueMAGNA Global
Scott SmithGlobal Commercial DirectorGroupM
Susanne WallraffManaging Director Commercial Partnerships & Investment EMEAPublicis Media
Tristan GarciaManaging Director, Growth & OperationsMAGNA Global
Warren CazinGlobal Head of Investment, Starcom & SparkPublicis Media