Media Auditing
EACA’s Media Auditing Task Force was relaunched in 2020, picking up the thread and working together to produce and align a set of best-practice guidelines, processes and behaviour in relation to media benchmarking and contract compliance auditing.
The task force is led by its spokesperson Mark Gallagher from Omnicom Media Group.
INITIATIVES
Media Auditing Guidelines
Media Auditing Report
TASK FORCE MEMBERS
| Scott Smith | Global Commercial Director | GroupM |
| Christian Droeghoff | Chief Investment Officer, EMEA | GroupM |
| Balázs Kaposi | Global Head of Investment | Dentsu |
| Nicolas Grand | SVP Transformation | Omnicom Media Group |
| Johan Boserup | Global CEO, Investment | Omnicom Media Group |
| Rob Hill | Global Value Management Lead | Publicis Media |
| Pascal Vanhaeren | International Media Trading Director | Publicis Media |
| Suzanne Wallraff | MD Commercial Partnerships & Investment EMEA | Publicis Media |
| Helen Price | Head of Global Accountability | Mediabrands |
| Kevin Longhurst | Head of MAGNA EMEA | Mediabrands |
| Anna Arcarons | Global Investment Managing Partner | Havas |