Media Auditing Report
Media Auditing Report
In 2017, EACA published a report on “Auditing: Contract Compliance & Media Benchmarking – Rebuilding Trust”.
It outlines the challenges in media auditing practices, such as data confidentiality, professional standards and potential conflicts of interest.
Agencies suggested 3 key requirements for improvement that are outlined in the report plus 3 key steps to help create a trusted environment.