Media Auditing Report

Media Auditing Report

In 2017, EACA published a report on “Auditing: Contract Compliance & Media Benchmarking – Rebuilding Trust”.

It outlines the challenges in media auditing practices, such as data confidentiality, professional standards and potential conflicts of interest.

Agencies suggested 3 key requirements for improvement that are outlined in the report plus 3 key steps to help create a trusted environment.

Full Report
Press Release