Sustainability

Sustainability

Sustainability is high up on almost everyone’s agenda these days, with the world leaders trying to agree on common goals for our planet. Advertising, as everyone would guess, is not being looked at with trustful eyes by a society which is increasingly searching for ways to declutter, straighten up and fix past mistakes. Fortunately, more and more clients are becoming aware of the importance of sustainability in their list of values. Helped by capable and environment–driven agencies and consultants, the more progressive brands are joining the conversation.

EACA’S COMMITMENT

Fighting climate change is where an industry effort is needed. Holding groups/network agencies, as well as a few national agency associations have already initiated Sustainability actions across Europe.

The main objective of the EACA Sustainability Task Force is to play a supportive and leading role for its members by providing clear, simple and useful recommendations and strategic advice.

The Task Force aims to accurately identify the changes required in order to drive development in the creative & media industry. Change, especially within the sustainability conversation, takes time – therefore long-term & tangible initiatives are preferable.

The Task Force’s outputs are not meant to form a talking shop, but to actually push for a new framework, applicable across Europe and beyond and endorsed by all stakeholders (through active peer exchange, learning opportunities and liaison with the global agency association VoxComm).

THE TASK FORCE

Nicolas Bordas
Vice President International
TBWA

Hannah Harrison
Director of Sustainability
WPP

Jaclyn Kaminski
VP Global Director of Sustainability
McCann

Anna Lungley
Sustainability Officer
dentsu international

Sofie Antorini
Communications Manager
KreaKomm Denmark

Sarah-Jane Lee
Associate Director
MullenLowe salt

Marie-Pierre Bordet
Vice President
AACC France

Matthew Buckley-Rees
CSR Coordinator
Publicis Groupe

Victor Buisseret
Sustainability Manager
ACC Belgium

Sebastien Genty
Head of Strategic Planning
DDB

Lorella Gessa
Chief Communication Officer
Havas

Marek Hlavica
Director
AKA Czech Republic

Sophie Hoffstetter
Worldwide Managing Director
Ogilvy

Çiçek Kayoğlu
Coordinator
Turkish Association of Advertising Agencies

Joyce Kelso
Associate Director – Marketing
IPA UK

Jérôme Martin
CSR Coordinator
Havas Group

Jack Monaghan
Senior Insight Manager
IPG

Abi Moran
Vice-President
IAPI Ireland

Sanja Petek Mujačić
Managing Director & Partner, Hauska & Partner
HURA Croatia

Jaakko Rantala
CEO
SEK

Federico Rossi
Marketing & Communication Strategy Developer at Sintesi Factory
UNA Italy

Laura Tampa
Executive Manager
UAPR Romania

Eva Trstenjak
Communications & Project Assistant
HURA Croatia

Pawel Tyszkiewicz
CEO
SAR Poland

Kirsty Walker
Head of Events
IPA UK

EACA