Sustainability

Sustainability is high up on almost everyone’s agenda these days, with the world leaders trying to agree on common goals for our planet. Advertising, as everyone would guess, is not being looked at with trustful eyes by a society which is increasingly searching for ways to declutter, straighten up and fix past mistakes. Fortunately, more and more clients are becoming aware of the importance of sustainability in their list of values. Helped by capable and environment–driven agencies and consultants, the more progressive brands are joining the conversation.

Fighting climate change is where an industry effort is needed. Holding groups/network agencies, as well as a few national agency associations have already initiated Sustainability actions across Europe.

The main objective of the EACA Sustainability Task Force is to play a supportive and leading role for its members by providing clear, simple and useful recommendations and strategic advice.

The Task Force aims to accurately identify the changes required in order to drive development in the creative & media industry. Change, especially within the sustainability conversation, takes time – therefore long-term & tangible initiatives are preferable.

The Task Force’s outputs are not meant to form a talking shop, but to actually push for a new framework, applicable across Europe and beyond and endorsed by all stakeholders (through active peer exchange, learning opportunities and liaison with the global agency association VoxComm).