2017 Agency Report: The Great Divide: How Different Generations See Video Advertising

Sixty percent of advertising professionals over 30 believe standardized success metrics will drive future video spend, while just 30% of their younger counterparts agree. And the disconnect doesn’t stop there: Between advertising execs over and under 30 there are differing opinions on the need for actionable insights, viewability guarantees, video fraud, and more.

You can download the report here.