Advertising Association – Advertising Pays 2: How Advertising Fuels the UK Economy

In January 2013, the AA and Deloitte showed how advertising does more than just benefit individual businesses – it underpins £100bn of UK GDP by helping businesses reach customers, promoting innovation, enhancing competition, and expanding and developing markets.

So this sequel – Advertising Pays 2: How advertising can unlock UK growth potential argues that sustained economic recovery will depend on the health of our SMEs – in particular, those medium-sized businesses most poised for growth.

The Report can be accessed here.