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EACA 2019

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Advertising Association – Advertising Pays 3: The value of advertising to the UK’s culture, media and sport

Advertising’s primary role in society is economic. It helps to fuel growth, competition and innovation, while enabling firms to bring people better, more affordable products and services.

This report examines the impact of advertising on the media, and on the activities that people enjoy in their everyday lives. An estimate of the “individual value” is made that this amounts to – the value, translated into monetary terms, of the perceived benefits people get from using services that are free or subsidised by advertising. The focus lies on television, radio, online services, newspapers and magazines, cinema and the arts, and sport.

You can access the Report here.