Advertising Association – Advertising Pays: How advertising fuels the UK economy

Sixteen billion pounds. Whether you’re in advertising, accountancy or aerospace, that’s a lot of money. So when UK business spends £16 billion on advertising, what happens? We asked the econometricians at Deloitte to find out.

With the help of Deloitte’s modelling, we show how advertising fuels competition by showing people they have a choice. And that kick-starts innovation, encouraging firms to bring new products and services to market. By building brands it helps protect those innovations, stimulate investment and grow exports.

The Report can be accessed here.