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EACA 2019

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Advertising Association – Advertising Pays 4: Export value and global impact

UK advertising has a longestablished reputation for excellence – a reputation now reflected in substantial foreign earnings.

This report seeks to pin down the causes and effects of this reputation, evaluating exactly what it is that UK advertising exports to other countries – not just in terms of its services, but also through its creativity and talent, and its impact on economies and societies around the globe. Such international standing creates a virtuous cycle, with the UK continuing to attract foreign earnings and global talent, both crucial ingredients for the enduring success of UK advertising.

Advertising Pays 4: Export value and global impact