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EACA 2019

If you represent one of EACA’s member companies / organisations and would like to receive our monthly advocacy update, please email to subscribe.

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Better Ads Standards

The Coalition for Better Ads is a network of international trade associations and companies with an aim to implement new standards for online advertising based on research on consumer preferences. The Coalition has released in 2017 new Better Ad Standards on different desktop and mobile ad formats that could reduce ad-blocking.

EACA belongs to the Coalition through its membership of EDAA – the European Interactive Digital Advertising Alliance. We share the standards and fully encourage their implementation in the marketplace.

Click the link here to find out more or contact us at to access an EACA webinar discussing the standards on 21 September 2017.