Effie Effectiveness Index 2018

The Effie Index recognizes the companies that create the most effective marketing communications ideas from around the world, determined by their success in more than forty national, regional and global Effie Award competitions.

Now in its eighth year, the Global Effie Index identifies and ranks the most effective agencies, marketers and brands by analyzing finalist and winner data from more than forty national & regional Effie Award competitions. The 2018 rankings reflect a compilation of over 3,400 worldwide Effie winners and finalists announced between January 1, 2017 and December 31, 2017.

The Effie Index can be accessed here.