IAB Europe – AdEx Benchmark 2016

The eleventh AdEx Benchmark report reveals the key milestones culminating in this year’s market value of €41.9bn. Having overtaken TV ad spend for the first time in 2015, online advertising now leads TV by over €7bn. Click below to download the report and see the press release.

IAB Europe report: AdEx Benchmark 2016 – the definitive guide to Europe’s online advertising market