IAPI Industry Census

The Institute of Advertising Practitioners in Ireland (IAPI) is the trade body of representing advertising agencies across the spectrum: creative, media, digital and full-service.
They conducted a survey of the members to capture key industry data. The research also captured insights and forecasts from senior stakeholders in member organisations on trends within the industry.
Of the 49 IAPI members invited to participate, data was submitted by 45 agencies, representing an excellent response rate of 92%.