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EACA 2019

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MEC Advertising Week 2016 – Key Takeaways and Trends

This report looks at new ideas, takeaways, and trends gathered form reporters at the 18th global edition of Advertising Week in New York City.

This report highlights four trends from New York’s Advertising Week. The first trend is the need for innovation, transformation and disruption within the industry to move outside of comfort zones. The next trend is to merge data and creativity in order to find the perfect balance between art and science. Third, the report discusses the need for companies to have purpose beyond profit by being conscious of talent, diversity, and social impact. Finally, the report looks at content and how to keep it personal and platform friendly to maximize success.

The Report can be accessed here.