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ZenithOptimedia – Ad Expenditure Forecast

ZenithOptimedia has released the new edition of its Advertising Expenditure Forecasts. This edition covers 81 markets, provides forecasts to 2018, and reports report actual data for 2004 to 2015 where available. Approximately 205 A4 pages, published quarterly.

Data is split by medium for each market: newspapers, magazines, TV, radio, outdoor, cinema and internet are all included where the information is available. Also included are background economic data such as GDP growth and consumer price inflation rates, which help put the advertising expenditure figures into context.

Advertising Expenditure Forecasts March 2016