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Industry Resources
Unlock exclusive industry resources through your EACA membership, from reports and best-practice guides to data and insights that help inform your business decisions.

The State of Creator Marketing Report 2025-2026
CreatorIQ’s most comprehensive report unpacks the insights from 1,723 brands, agencies, and creators, on how the marketing landscape has transformed over the past year.
2026 XR Global Ad Accessibility Report
A look at how broadcasters and advertisers are embracing captions, subtitles, and other accessibility features in advertising, and how audiences are engaging with them across devices. The report combines proprietary XR Ad Delivery data with new consumer research across the U.S. and Europe.
E-commerce in the European Union (2026)
Statista report on e-commerce in the European Union. Contains key figures about the market revenue and penetration rate, followed by chapters on country comparison, business adoption, payment, delivery, as well as consumer behavior.
2026 Unfiltered: Creator Marketing Trends
Goat’s annual “Unfiltered” report recaps the biggest trends and creator marketing shifts from the past 12 months, before sharing our predictions for the year ahead.
Influencer Marketing Worldwide (2026)
Powered by Statista. Explore statistical information on influencer marketing worldwide, including insights into leading platforms and the effectiveness of influencer marketing.
Confessions of a CMO (2025)
Compiled by Worldwide Partners, the ‘Confessions of a CMO’ report provides a fascinating snapshot of marketing in an age of corporate pressure and fast-moving, tech-driven change.
Generative Realities: 2026 Trends Report
Led by Dentsu Creative Global Chief Strategy Officer, Pats McDonald, this annual deep dive offers insights into the forces shaping people, brands and society.
Global Advertising Market Dossier (2026)
A compilation of Statista’s latest data on the global advertising industry.
Kantar Marketing Trends 2026
Kantar experts have identified ten trends and mapped out a point of view for 2026, including topics like purchasing agents, synthetic data, AI-native decision making, brand building in the age of algorithms and the rise of micro-communities.
Advertising in Europe (2025)
Statista’s latest report featuring statistics on the advertising industry in Europe.
Dentsu Global Ad Spend Forecasts (2026)
Explore the latest dentsu Global Ad Spend Forecasts, with forecasts provided for 56 markets covering the Americas, Europe, the Middle East, and Africa, and Asia-Pacific by medium.
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