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January 21, 2022

Right brain: the right brain?

It is not a secret to anyone that the two parts of our brain are not identical – but what does it have to do with the advertising industry?
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December 14, 2021

Takeaways From the Last 2021 Unstereotype Alliance All-Members Meeting

On 7 December, EACA participated in the last 2021 Unstereotype Alliance members’ meeting. Fast-paced and valuable info-packed, the event brought together the highlights of the 1st UAE National Chapter anniversary, the #HereToBeHeard research results, and the Alliance’s 2022 plans.
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December 14, 2021

Addressing D&I in Brand Safety: New EACA Guide

The European Association of Communications Agencies (EACA) and the Media Quality Task Force announce the launch of “Addressing D&I in Brand Safety”, a new Guide aimed at the industry and its partners.
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December 13, 2021

The Swedish Association of Communication Agencies Publishes the “Black and White” Report

How does Sweden compare with other countries in terms of inclusion and representation and what does the representation look like compared to the Swedish population? In 2015, the Swedish Association of Communication Agencies asked the question “who can be seen in Swedish advertising” where they looked at a selection of Swedish advertisements published over a year. Discover the results of a collaboration with Cannes Lions and the Geena Davis Institute on Gender in Media.
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December 7, 2021

EACA Releases New Media Auditing Guidelines

The European Association of Communications Agencies (EACA) has released new “Media Auditing Guidelines” to provide advertisers and their agencies with a framework for best practice media audits management. The paper was produced by EACA’s Media Auditing task force, led by Nicolas Grand, SVP Transformation at Omnicom Media Group, and included key global investment representatives from all media agency groups. 
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December 2, 2021

Effie Awards Europe 2021 Winners Announced, Havas Group is the Agency of the Year!

The winners of the 2021 Effie Awards Europe were announced yesterday, during the virtual Awards Gala. Five outstanding entries were awarded with the Gold Effie, and Havas Group scooped the Agency of the Year Award.
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December 1, 2021

Lessons for Brands looking to grow in a post-COVID world

Research released today from the EACA Knowledge Centre of Effie Europe winners reveals 4 salutary lessons on how marketing communications can enable brands into growth post-recession.
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November 30, 2021

Call For Entries: The 2021 IMC European Awards!

The European Association of Communications Agencies (EACA) and the Integrated Marketing Communications Council of Europe (IMCC) have announced the call for entries for the 2021 IMC European Awards for Integrated Marketing Communications.
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November 29, 2021

Register now for the Global DEI Trends Report Launch!

Join us on December 9th for a 60-minute session in partnership with WFA and Kantar and find out more about the first ever global survey (and its results) on the state of DEI in the industry. Get actionable insights on how organisations can become more diverse & inclusive and participate in the conversation!
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November 26, 2021

Effie Awards Belarus 2021 winners announced

On November 18, the winners of the Effie Awards Belarus 2021, a prestigious award standing for marketing effectiveness, were announced in Minsk.
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