Addressing D&I in Brand Safety: New EACA Guide
The European Association of Communications Agencies (EACA) and the Media Quality Task Force announce the launch of “Addressing D&I in Brand Safety”, a new Guide aimed at the industry and its partners.
Category All
To tick for all news in order to show in the News grid – as long as Categories cannot be excluded from showing (premium feature)
The Swedish Association of Communication Agencies Publishes the “Black and White” Report
How does Sweden compare with other countries in terms of inclusion and representation and what does the representation look like compared to the Swedish population? In 2015, the Swedish Association of Communication Agencies asked the question “who can be seen in Swedish advertising” where they looked at a selection of Swedish advertisements published over a year. Discover the results of a collaboration with Cannes Lions and the Geena Davis Institute on Gender in Media.
EACA Releases New Media Auditing Guidelines
The European Association of Communications Agencies (EACA) has released new “Media Auditing Guidelines” to provide advertisers and their agencies with a framework for best practice media audits management.
The paper was produced by EACA’s Media Auditing task force, led by Nicolas Grand, SVP Transformation at Omnicom Media Group, and included key global investment representatives from all media agency groups.
Effie Awards Europe 2021 Winners Announced, Havas Group is the Agency of the Year!
The winners of the 2021 Effie Awards Europe were announced yesterday, during the virtual Awards Gala. Five outstanding entries were awarded with the Gold Effie, and Havas Group scooped the Agency of the Year Award.
Lessons for Brands looking to grow in a post-COVID world
Research released today from the EACA Knowledge Centre of Effie Europe winners reveals 4 salutary lessons on how marketing communications can enable brands into growth post-recession.