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In a world where advertising has become increasingly mechanical, it’s time to return to what truly works: the real human connection. Ready to master the art of persuasion? EACA is pleased to offer exclusive access to a bespoke cohort of…
“Demystifying AI”, join our EACA Chats with Sepi Chakaveh What if tech let you speak any language instantly? It exists! And its inventor is joining our next EACA Chats session “Demystifying AI” on 7 May | 15:00 CET. What started as a…
Read our Media Consultancy & Auditing Guidelines Our updated Global Third-Party Media Consultancy & Auditing Guidelines are now available! Backed by all six major global agency networks – GroupM, Omnicom Media Group, Publicis, IPG Mediabrands, Dentsu, and Havas – this powerful…
Advertising Sector Responds to Tariffs: A Call For Free Trade The European Association of Communication Agencies (EACA) has issued a strong statement regarding the ongoing tariff war instigated by the Trump administration. In light of these developments, EACA emphasizes the…
EACA Announces Best Practice Awards 2025 Winners The European Association of Communications Agencies has announced the winners of 2025 Best Practice Awards as part of its annual gathering of national associations. This year, the ceremony was held at Google’s offices…
ICAS Releases 2024 Global Factbook Highlighting Best Practices in Advertising Self-Regulation The International Council for Advertising Self-Regulation (ICAS) has published the seventh edition of its Global SRO Factbook, offering a comprehensive overview of how self-regulatory organisations (SROs) are operating across…
Coca-Cola’s Barbara Sala & Dentsu’s Sven Huberts to Co-Chair Effie Europe Effie’s mission is to lead, inspire, and champion the practice and practitioners of marketing effectiveness globally. For almost three decades, the Effie Awards Europe have been the pinnacle of…
Read our EACA Ad Accessibility Mini-Guide! The European Association of Communications Agencies (EACA) has launched a new “Ad Accessibility” mini-guide: a practical tool designed to help agencies across Europe embed accessibility into every aspect of their advertising process. DOWNLOAD THE…
Christian de la Villehuchet in The Media Leader: What’s Next for EACA? In a recent interview with The Media Leader FR, Christian de la Villehuchet shared his insights on the evolving landscape of the communications sector and the priorities for…
The EACA 2024 Annual Review is Here! It’s time to look back at the milestones, initiatives, and transformations that shaped EACA’s agenda in 2024. We are excited to share the EACA 2024 Annual Review, highlighting the key achievements, initiatives, and…