Evolution Lab is an agency window into the future.
#EvoLab is a 3 day agency gathering where national agency associations’ directors, international advertising and media agency networks, academics and top agency executives meet to discuss burning industry issues and future needs.
The Evolution Forum will:
- Identify current skills gaps and future needs
- Determine which role education can and should play according to these needs
- Spot expectations from key players of the new complex advertising reality
- Discuss how to involve broader industry
Monday 17 October
12.30 | Lunch for National Directors
14.00 | Welcome by NAC Chair, Tania Banotti
14.05 | Breaking point for agency-client relationships?
Stephan Loerke, CEO of the World Federation of Advertisers, will join us for an honest talk about what clients want from agencies today/tomorrow and about often dysfunctional relationships and how to fix them.
15.00 | Coffee break
15.15 | Lessons of 2016 for 2017: What will you do differently?
A moderated discussion about what went wrong in 2016 for your association and what you will do to change it in 2017. Associations’ directors are also invited to share their successful moments while running associations in 2016 and plans for 2017.
17.30 | Meeting closes
19.10 | Depart hotel to La Photographie Galerie
19.30 | EACA networking dinner
22.30 | Return to hotel
Download the full programme here.