How does the EU Digital Markets Act Regulation impact agencies?
The European Union has finally reached a political agreement on the EU Digital Markets Act (DMA) Regulation, fostering competition within the Digital Single Market and increasing transparency obligations in advertising. This act will be formally adopted in the coming weeks and will enter into force at the beginning of 2023, but, what will its impact be for communication agencies?
The main reasons of matter to our industry are:
◉ Transparency in advertising
◉ Collection of personal data for targeted advertising
◉ Reuse of third-party data for competing services