2023 Effie Awards Europe Open for Entries
The Effie Awards Europe have announced the call for entries for the 2023 competition. Effie is a global forum that exists to lead, inspire and champion both the practice and practitioners of marketing effectiveness. The awards are open to all agencies and brands that want to be recognised for their most effective marketing efforts that made a difference and achieved real, measurable results.
In this year’s competition, Effie Europe has introduced new categories to better represent the challenges that teams have overcome this year. They include a category for Government & Public Service and Seasonal/Current Events. Food & Beverage became a category on its own, with the rest of the FMCG unchanged. A complete listing of this year’s categories can be found here. Within the competition, teams can enter into three different tracks:
- Multi-market: for campaigns that run in two or more European countries.
- Positive Change: for campaigns running in one country promoting the greater good.
- Best of Europe: for campaigns that won Gold/Grand Effie in a 2022 national Effie competition. This track accepts entries from countries without an Effie programme as well.
Judging takes place in two rounds in September and October. This year’s jury is co-chaired by Ayesha Walawalkar, Chief Strategy Officer, Mullenlowe Group UK. A client counterpart to accompany Ayesha will be announced soon. More information on eligibility, fees and deadlines can be found on the link below.
“I am very excited and honoured to co-chair this year’s Effie Awards Europe. Spending time with such talented and experienced colleagues discussing the best, most innovative and effective work from our industry is not just a privilege, it’s a treat!”Ayesha Walawalkar
The final closing date is 22 September. Winners will be announced & celebrated at Effie Day in Brussels on 5 December. The Effie Day celebrations include the Grand Judging, Effie Effectiveness Forum, and the Awards Gala.
The Effie Awards Europe are organised by the European Association of Communications Agencies (EACA) in partnership with Google, The European Interactive Digital Advertising Alliance (EDAA), ACT Responsible, Adforum.com & Viva Xpress Logistics.
For further information, please contact Kasia Gluszak, Project Manager, at email@example.com.