All You Need to Know About EACA’s Spring Summit in Lisbon

All You Need to Know About EACA’s Spring Summit in Lisbon

“Transformation in Action” Conference only by invitation. Please RSVP at lina@eaca.eu

EACA’s Spring Summit in Lisbon is around the corner!

These events will take place from 25–27 March. We very much hope you’ll be able to join us for a few days of collaboration, exchange, and inspiration. If you haven’t RSVP’d yet, we strongly encourage you to do so as soon as possible. Below you’ll find some hotel recommendations, along with an overview of the programme.

If you have any questions in the meantime, feel free to get in touch with our team.

All meetings will take place at the Havas Lisbon offices. This year’s programme features an expanded Best Practice Awards celebration – also known as the EACA Besties – open to all councils, as well as a strong line-up of inspiring speakers.

Wednesday, 25 March

  • 15:00–17:00 | edcom Board Meeting

Thursday, 26 March

  • 09:00–12:30 | EACA Board Meeting
  • 12:30–14:00 | Welcome lunch for all EACA members
  • 14:00–17:30 | Council Meetings (Creative Agencies Council / MAC / NAC / IMPACT / HCC / edcom)
  • 18:00 onwards (venue TBC) | Besties Awards Ceremony & Dinner

Friday, 27 March

  • 09:00–12:30 | Transformation in Action conference

    Transforming the Agency/Client Relationship – 25 mins
    Grand Effie Portugal 2025 Winners:
    Maria do Carmo Silveira, Ageas – Médis Portugal
    João Ribeiro, SaTG
     
    Grand Prix CCP (Portuguese Creative Club) 2025 Winners:
    Carla Coelho    , IKEA
    Susana Albuquerque, UZINA
     
    Transforming the Agency Business Model – 45 mins
    How Procurement perceives the new agency model & feedback on the VoxComm Guidance Paper
    Speakers & Panel discussion – moderated by Fiona MacArthur, Chief Growth Officer EMEA, dentsu
    Daniel Ebert, Head of Global Procurement, Beiersdorf
    Rebecca Bellairs, co-Founder and CEO, pitchd.ai
     
    Transforming the industry together – 25 mins
    Stephan Loerke, CEO, WFA & Christian de la Villehuchet, EACA – Fireside chat
     
    11am – BREAK

    Transforming how Generations interact – IPSOS – 30 mins
     
    Transforming how we work with Policy Makers – 30 mins
    First Vice President, European Parliament, Sabine Verheyen to announce the introduction of “Effie for Democracy”
    The EU Policy Impacting Our Industry – Mónika Magyar/ANO
     
    INTERVIEW – Transforming Europe’s Digital Future – 30 mins
    Bernardo Correia, Secretary of State for Digitisation in Portugal
    Conducted by Erik Lassche (APAP VP and CEO of Fullsix Portugal)
  • 14:00–17:00 | Group cultural activity (TBC)